Preliminary study on the effects of visual complexity on consumers response to product innovations

Title

Preliminary study on the effects of visual complexity on consumers response to product innovations

Author

Cheng, P.
Mugge, R.

Faculty

Industrial Design Engineering

Department

Product Innovation Management

Date

2014-12-31

To reference this document use:

http://resolver.tudelft.nl/uuid:0166786c-6525-4bc4-9083-45d4ef3775df

Publisher

DesignEd Asia Conference Secretariat, School of Design

Source

DesignEd Asia Conference, 2041 BODW 2014, Hong Kong (China), 2-3 Dec., 2014

Part of collection

Institutional Repository

Document type

conference paper

Rights

(c) 2014 Cheng, P., Mugge, R.