Product Service System for Laevo

Product Service System for Laevo

Ling, T.

Badke-Schaub, P. (mentor)
Simonse, L. (mentor)
Wisse, B. (mentor)

Industrial Design Engineering

Product Innovation Management

2014-08-28

Laevo is a technical-driven company which specializes in “Weight-Transferred Device” that aims to solve back problems of industrial workers and nurses. Heineken is taken as a potential client of Laevo. Previously, in Laevo’s opinion Heineken expects improvement of working efficiency and employability from the Laevo product. Based on my study, it is found that Heineken expect more from Laevo, which is sustainable profit. Besides, User (Heineken workers) also plays an important role in helping achieving this ultimate goal. So, Laevo aims to solve a complicated problem with a simple-designed product. There would be a lot of unexpected issues that deter Laevo from helping Heineken achieve the ultimate goal. This is why the Product Service System is introduced to help Laevo achieve the ultimate goal of Heineken. Product-service systems design is expected to lead Laevo to a new strategic level and provides new industrial perspectives, which not only aims to help achieve the ultimate goal of clients but also become a reliable, responsible and sustainable back-care consultancy with a strong brand identity. In my study, I started with internal & external analysis of Laevo to redefine the positioning of Laevo. Then, I figured out several important factors that may have a huge impact on Laevo by using “MEPSS” method. Later, I translate them into guidelines for brainstorming session. With new concepts popping out, I executed feasibility analysis, internal group discussion, field study, quantitative study in order to fully develop the concepts and turned them into sound strategy that could help Laevo establish a Product Service System. Finally, I analysed strategies and figured out relationships among stakeholders in this new organisational arrangements and made a rough estimation in cash flow chart. All in all, the project aims to help Laevo transform from a technological-driven company into a reliable, responsible and sustainable back-caring service provider.

Product Service System
Business Modeling
Product & Service Strategy

http://resolver.tudelft.nl/uuid:080922ce-de7f-4ce3-a180-1f0bdb4a7d35

Campus only

Student theses

master thesis

(c) 2014 Ling, T.