Guide to green

Guide to green: Developing a tool that provides insights into the use of message framing for pro-environmental consumer behaviour change

van Hattum, Jessie (TU Delft Applied Sciences; TU Delft Technology, Policy and Management)

de Vries, G. (mentor)
Pesch, U. (graduation committee)
Flipse, S.M. (mentor)
van der Sanden, M.C.A. (graduation committee)

Delft University of Technology
Universiteit Leiden

Industrial Ecology

2018-07-05

The goal of this thesis was to ‘develop a tool that offers insights in message framing for behaviour change to improve communication towards customers.’ By using an Design Based Research and Double Diamond approach constant iterations were made between theory and practice to develop a support tool that helps sustainable start-ups to design message frames that stimulate pro-environmental consumer behaviour change. Furture recommendations are to further develop the tool, test the effects, and stimulate more integrated research on the psychology of behaviour change, sustainable behaviour barriers, and framing designs.

Sustainability
Behaviour change
pro-evironmental behaviour
Communication
Interaction Design
Consumer behaviour
Design tool
Social psychology
Integration

http://resolver.tudelft.nl/uuid:0eb47df9-4bd0-4ae1-a582-161e23cb5f6a

Double degree in Industrial Ecology and Science Education and Communication

Student theses

master thesis

© 2018 Jessie van Hattum