How can TomTom make travelling easier, when people are dealing with traffic dilemmas

How can TomTom make travelling easier, when people are dealing with traffic dilemmas

Seznec, G.Y.

Smulders, F.E.H.M. (mentor)
Roscam Abbing, E. (mentor)
Kleinjan, E. (mentor)

Industrial Design Engineering

Design Engineering

Master of Science Strategic Product Design

2011-09-22

TomTom is the leading provider of location and navigation solutions. The company is constantly looking for new solutions that improve people's lives and bring them wherever they want to go faster and more informed. This project is about bringing some of the ambitions of TomTom Traffic Manifesto to concrete products or services, that help people in solving their dilemmas related to traffic congestion. The context in which people are experiencing traffic congestion is explored by mean of desk and in site researches. The users within the context are observed and interviewed to find out new and un-articulated needs. The findings should carry the project toward new opportunities for TomTom. The context are large cities and the different types of mobility that they are offering combined with people's alternative ways of moving from A to B to avoid traffic congestion. Those alternative as well as people's feelings about traffic, are researched with selected participants, and the help of literature. The goal is to find new and relevant solutions for the users. In a first stage ideas are generated together with the participants through co-creative sessions. Then few concepts are refined toward a finale solution. The result of this research is a TomTom service that helps people when moving from A to B, by giving them personal and relevant information on transport and mobility, broadening the scope of TomTom on traffic.

mobility
information
transport

http://resolver.tudelft.nl/uuid:14e291eb-e1b3-4e8f-a8d1-f1723c911d34

2012-09-22

Campus only

Student theses

master thesis

(c) 2011 Seznec, G.Y.