Print Email Facebook Twitter Changing value networks in the downstream activities of the automotive industry due to transition to services Title Changing value networks in the downstream activities of the automotive industry due to transition to services Author Van Wijnen, J.J. Contributor Rook, L. (mentor) Cunningham, S. (mentor) Van Beers, C. (mentor) Faculty Technology, Policy and Management Department Technology, Strategy and Entrepreneurship Programme Management of Technology Date 2014-03-31 Abstract The transition to services is analyzed for the downstream activities of the West-European automotive industry. The research builds upon theory on the transition to product related services. The value system of the automotive industry is identified as a value network for the downstream activities. A multiple case study research design is used by investigating an OEM (BMW) and three fleet management companies (Athlon, Alphabet and LeasePlan). The interview data was coded and analyzed using ATLAS TI. The data was analyzed by mapping network views and co-occurrence tables. The economic trend of differentiation into services is found to be highly relevant and is considered central to the structural changes in the downstream activities of the automotive industry. The growing needs of customers related to mobility bring challenges as well as opportunities for OEMs and fleet management companies. Following the data analysis, the changes in the value creation structure today are based on transitions in the core business, technological developments and a changing customer behavior (from car ownership to car usage). These transitions are mainly driven by a trend of urbanization and changing customer needs of the next generation (generation Y). These transitions have a significant impact on the future landscape of the automotive industry. Value will increasingly be added by actors in the downstream activities of the automotive industry through differentiation into services (e.g. MaaS and PaaS). The value structure becomes more networked, due to increased cooperation with strategic partners. This results in an extended networked automotive value system. Subject automotive industryvalue networksservicesextended productsPSStransitions To reference this document use: http://resolver.tudelft.nl/uuid:16620907-8295-4a2d-a348-77e413e7321b Part of collection Student theses Document type master thesis Rights (c) 2014 Van Wijnen, J.J. Files PDF Thesis_J.J._van_Wijnen.pdf 1.57 MB Close viewer /islandora/object/uuid:16620907-8295-4a2d-a348-77e413e7321b/datastream/OBJ/view