Business Model Design for the Healthcare Sector: Sustainable Business Model Design for Heart Failure Home Telemonitoring Opportunities in Western Europe

Business Model Design for the Healthcare Sector: Sustainable Business Model Design for Heart Failure Home Telemonitoring Opportunities in Western Europe

Griffioen, E.

Simonse, L.W.L. (mentor)
Goossens, R.H.M. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Strategic Product Design

2012-09-25

A large number of studies have shown that home telemonitoring helps patients gain control and moreover: helps to reduce health problems associated with the illness. Implementation rates in daily practice have been low though. Literature indicates that traditional business models do not fit with self-directed patients and e-health solutions. This book is the result of the graduation project and exam of Evelien Griffioen for the Master program Strategic Product Design at the Delft University of Technology. This graduation project was performed in co-operation with Philips: a world leading company in healthcare, lifestyle and lighting. The assignment of this project has been to investigate the healthcare sectors in four European countries with regard to telemedical needs and solutions, to identify similarities and differences and to suggest sustainable business models that can work across countries. Through standard literature research methods the four healthcare systems were examined. By designing stakeholder maps of these healthcare systems it was possible to visualise the differences. In the examination of the stakeholders in the context of heart failure disease management new tools were designed to enable the involvement of the subjects into the creation of the results: visual maps of routines, stekeholders in the heart failure context and patient journeys. The methods for developing the customer value propositions and business models were based on the ideas provided by Mark W. Johnson in his book ‘Seizing the White Space’, but redesigned for this purpose to a five step plan. In total 10 models are presented in this book. Matching these models to the four countries, one model is suggested to be the most sustainable business model for introducing home telemonitoring to the market: the Product Lease Model. Introducing several additional criteria however leads to suggesting a different business model to Philips: the Software Support Model. These two models suggest customer value propostions to different beneficiaries: the patient with a mild to medium condition or the hospital providing heart failure disease management healthcare services to severly ill patients. These suggestions lead to two scenarios on service design, profit formula and key processes and resources. Based on the findings in this project it is recommended to Philips to emphasise the compliance issue. The results suggest several ideas on doing so through different designs of a compliance feature for the home telemonitoring service. Eventhough the Software Support Model has a better fit with Philips current business structures and strategies, it is recommended to Philips to further research the possibilities of implementing the Product Lease Model. Chances are that this model could provide a solution for a much larger target market and be more suitable to solve a real and important problem in heart failure disease management: lack of compliance to the therapy.

business model
healthcare
heart failure

http://resolver.tudelft.nl/uuid:167949c6-aa52-4608-89dd-148a6f5025ab

Campus only

Student theses

master thesis

(c) 2012 Griffioen, E.