Enriching the TV experience

Enriching the TV experience

Van Heugten, S.T.H.

Birkhoff, R. (mentor)
Sonneveld, M.H. (mentor)

Industrial Design Engineering

Industrial Design

2012-04-26

The goal of the study was to explore new possibilities for enriching the user’s television experience. The goal of the study comes from the phenomenon of changing human-product interaction concerning the interaction and experience between user and television. The focus in this study is on a group of young urban professionals who just started their professional careers and have an interest in innovative products. The television as a product has been changed over the years and will be changing even further due to technological innovations. The interaction between user and TV has evolved over the years from a social gathering towards an individual activity in which the user decides what the content is and when it is watched. The social deterioration is taken over by the rise of social media networks. Instead of face to face communication stories, experiences and opinions are instantly shared by means of social media. Media becomes social, and communication is media. Development of other intelligent devices such as smartphones and tablet computers makes the TV a part of a network of interrelated products that have an impact on the context of use of the television as such. Devices are interrelated which enables accessible cross-communication and interaction between devices. Context mapping is used as a method to create a detailed frame of user values, needs, and dreams. The results are used to formulate four different and possible concept directions that all respect the needs of the target group. During this study the concept directions “Focus/Ambient” and “Public/Personal” are explored. The first direction focuses on the TV as an object to focus on shifting into a background element. The second direction explores the possibilities of shifting the TV as a public device towards a personal device and vice versa. Both elements are captured with the Pico concept which is a concept that enriches the user’s TV watching experience by providing background lighting embedded with an intelligent, automated and personalized messaging service related to TV content. The concept is evaluated with the target group using focus groups resulting in recommendations for Vogel’s Products to do research in optimizing the concept for a full acceptance of the targeted group of users. The concept validation showed several valuable elements: a system or product should learn from the user, not vice versa, the product should fit user demands seamlessly, the product should be able to be personalized, and the product should offer the user freedom and control.

gesture control
picoprojector

http://resolver.tudelft.nl/uuid:1da362d9-f6cb-4c62-8b23-ebf5ec34ed07

Campus only

Student theses

master thesis

(c) 2012 Van Heugten, S.T.H.