Consumer response to aesthetic mass customization

Title

Consumer response to aesthetic mass customization

Author

Mugge, R.
Brunel, F.F.
Schoormans, J.P.L.

Faculty

Industrial Design Engineering

Department

Product Innovation Management

Date

2011-12-31

Subject

mass customization
product design
aesthetics
self-identity

To reference this document use:

http://resolver.tudelft.nl/uuid:1e20e199-233f-4ee9-adb6-2a8a72efa4b9

ISSN

1880-0521

Source

Journal of Creative Management, 4(3)2011

Part of collection

Institutional Repository

Document type

journal article

Rights

(c) Mugge, R., Brunel, F.F., Schoormans, J.P.L.