How can scarcity be used to prolong the process of hedonic adaptation?

How can scarcity be used to prolong the process of hedonic adaptation?

Bos, Z.C.

Saärksjarvi, M.C. (mentor)
Cankurtaran, P. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2015-07-17

Consumer happiness is one of the things every company wants to create. They want people to be happy with their products and services since that leads to a positive association with the brand. After buying products or services people are “happy” about their new possession, it gives them an added value. This increase in happiness will not last permanently and mostly fade away. This is called the hedonic adaptation. In the beginning people have a visual growth in happiness and this slowly turns into satiation and the happiness level will return to its original state. Thus, the aim of the study was to explore whether scarcity has an effect on the hedonic adaptation and what factors are causing this prolongination?

scarcity
hedonic adaptation
marketing tool
margeting strategy
research

http://resolver.tudelft.nl/uuid:22ad247d-c1af-43a6-94c9-ee38ef787e86

Campus only

Student theses

master thesis

(c) 2015 Bos, Z.C.