The Ideal Electric Bicycle for Commuters

The Ideal Electric Bicycle for Commuters

Bos, G.A.

Flipsen, S.F.J. (mentor)
Eris, O. (mentor)

Industrial Design Engineering

Design Engineering

2013-07-31

This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come to a design brief and vision that is based on a problem of cultural rather then functional nature. This led to a reactionary approach to the current Dutch bicycle market. The e-bike system is shown rather then hidden but the e-bike interface itself is made more unobtrusive to create a more authentic cycling experience. To better resists an urban context, wiring and lights have been integrated in the frame. The ideal e-bike system was prototyped into a working model to evaluate reliability. The final design is worked out so that it can easily be modified in order to suit consumer demands.

electric
e-bike
pedelec
sustainability
cultural
culture
user
commuter
bicycle
strategy
Dutch
urban
startup
market
ideal
ideology

http://resolver.tudelft.nl/uuid:2d3daee4-855b-4ca5-b894-687fdc9d6d3d

Campus only

Student theses

master thesis

(c) 2013 Bos, G.A.