A delicious time at Hills & Mills

A delicious time at Hills & Mills

Zhu, G.X.

Romero Herrera, N. (mentor)
Bakker-Wu, S. (mentor)

Industrial Design Engineering

Industrial Design

Design for interaction

2014-04-09

This thesis is the result of a master graduation project for the master Design for Interaction at Industrial Design Engineering, Delft University of Technology. For the café Hills & Mills (located in Delft) a concept was created to solve the problem of getting customers at quiet times, e.g. between 3-5PM. After having done customer research it became clear that a possible solution to solve this problem is to introduce regular customers to services they do not use. Since regular customers already have a liking of Hills & Mills, they might be more willing than new customers to use another service. For example, letting lunch-customers also come for high tea. In order to convince customers to use other services, they need to be aware of the service and convinced to use it. Further Hills & Mills has an active online community, which talks and reacts to Facebook messages on the Hills & Mills page. So a concept was created to let the community of Hills & Mills inform other customers by sharing stories about their experiences with services. This way the community and Hills & Mills themselves can ‘advise’ or ‘teach’ new services and information to unaware customers. An application for a tablet (or smartphone) was created in the form of a memory game, which also collects feedback from the customers. Including an information page and relaxation page. A prototype was created for this application and tested with customers at Hills & Mills. Customers appreciated the application, because they could play with it during waiting times. Also they could learn more about the food and opinions from other, which can help them in their decision of picking food. From the user test it became clear that a lot of text during the game is not very attractive to read. In the final concept a separate information page was created to solve this issue.

design
food
interaction
cafe

http://resolver.tudelft.nl/uuid:2ebe289a-fa64-4a4b-b91b-9c865c0b64da

Campus only

Student theses

master thesis

(c) 2014 Zhu, G.X.