Print Email Facebook Twitter Commoditization and IT Product Innovation Strategies from an IT Firm Perspective Title Commoditization and IT Product Innovation Strategies from an IT Firm Perspective Author Bronkhorst, Jeroen (Hewlett-Packard Enterprise) Schaveling, Jaap (Nyenrode Business Universiteit) Janssen, M.F.W.H.A. (TU Delft Information and Communication Technology) Date 2019 Abstract Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy. Subject business performancecommoditizationinformation technologyInnovationinnovation strategiesIT industry To reference this document use: http://resolver.tudelft.nl/uuid:2ee8c1dd-4b52-4183-9bd9-1b6399163e3d DOI https://doi.org/10.1080/10580530.2019.1587575 Embargo date 2019-10-03 ISSN 1058-0530 Source Information Systems Management, 36 (2), 126-140 Bibliographical note Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public. Part of collection Institutional Repository Document type journal article Rights © 2019 Jeroen Bronkhorst, Jaap Schaveling, M.F.W.H.A. Janssen Files PDF Commoditization_and_IT_Pr ... ective.pdf 1.62 MB Close viewer /islandora/object/uuid:2ee8c1dd-4b52-4183-9bd9-1b6399163e3d/datastream/OBJ/view