Print Email Facebook Twitter Co-creating the future: Design practices and tools for effective customer co-creation Title Co-creating the future: Design practices and tools for effective customer co-creation Author Calabretta, G. Gemser, G. Karpen, I. Faculty Industrial Design Engineering Department Product Innovatie Management Date 2015-12-31 Abstract In this paper, we integrate literature on service-dominant logic (SDL) and innovation to examine the role of designers and their practices for collaborative resource innovation. More specifically, in taking a co-creation perspective we uncover a portfolio of practices that facilitate resource integration and innovation among companies and customers through the help of design professionals. In doing so, we advance our theoretical and managerial understanding of efficient and effective collaboration for innovation purposes. We adopted a qualitative research approach to collect empirical data on designers’ practices, studying seven projects in which design consultancy firms were hired to provide strategic support in the development of new products or services (n=36 interviews in total). Our results show that designers engage in various practices for successful innovation co-creation: scouting, bonding, discovering, story-making, condensing, animating, representing and aligning. These practices are essential for optimizing the role of customers as potential co-innovators. Subject co-creationservice-dominant logicdesignresource integration To reference this document use: http://resolver.tudelft.nl/uuid:30917b82-0fd2-4ad0-947a-0fb34ecd4f1b Source 11th European Academy of Design (EAD), Paris, France, 22-24 April 2015 Part of collection Institutional Repository Document type conference paper Rights (c) 2015 The Author(s) Files PDF 324454.pdf 347.63 KB Close viewer /islandora/object/uuid:30917b82-0fd2-4ad0-947a-0fb34ecd4f1b/datastream/OBJ/view