Print Email Facebook Twitter Innovation process and needs of sustainability driven small firms Title Innovation process and needs of sustainability driven small firms Author Molenaar, N. Keskin, D. Diehl, J.C. Lauche, K. Faculty Industrial Design Engineering Date 2010-10-27 Abstract Traditional approaches to sustainable consumption and production emphasized addressing issues related to the natural environment and sustainability through optimizing existing products, processes and businesses. Even though the conventional wisdom suggests that young and new firms have greater advantages in innovation, there are few studies that address exploiting sustainable product ideas through new organizations. Therefore, this paper seeks to explore and characterize the innovation process of sustainability-driven small and young firms in the Netherlands, and reports on the results of an explorative study that involves the use of generative techniques during individual semi-structured interviews with entrepreneurs and intermediary organizations. The results suggest that the novelty and radicalness of an innovation and the development phase of a firm are important factors that influence how firms organize for innovation, manage their network and in-source knowledge necessary for the innovation. Subject sustainable product developmentsmall firmsentrepreneursintermediariesthe Netherlands To reference this document use: http://resolver.tudelft.nl/uuid:33945eed-8a7c-46a5-85ba-d7cbd8c16e0a ISBN 9789051550658 Source Knowledge Collaboration & Learning for Sustainable Innovation: ERSCP-EMSU Conference, 25-29 October 2010, Delft, The Netherlands Part of collection Institutional Repository Document type conference paper Rights (c) 2010 The Author(s) Files PDF 500_Molenaar.pdf 1.18 MB Close viewer /islandora/object/uuid:33945eed-8a7c-46a5-85ba-d7cbd8c16e0a/datastream/OBJ/view