Print Email Facebook Twitter Cultura Title Cultura: A communication toolkit for designers to gain empathic insights across cultural boundaries Author Hao, C. (TU Delft Design Conceptualization and Communication) van Boeijen, A.G.C. (TU Delft Design Aesthetics) Stappers, P.J. (TU Delft Design Conceptualization and Communication) Contributor Alberto, Lora (editor) Date 2017-10 Abstract Designing successful products and services that people like, requires an understanding of the context and the aspirations of those people. Over the past decade, a range of methods has been developed to help designers gain such empathy. These have worked well when designer and target user share a cultural context. However, designers often find it difficult to empathize with the user insights of individuals from a culture beyond their first-hand experience. To help designers step beyond this limitation, those user insights need to be placed in a larger understanding of the cultural context. In this paper, we present Cultura: a toolkit that uses nine cultural aspects based on cultural models, informing designers about user insights in a broader cultural context. The toolkit was evaluated in design sessions with four design teams. The findings indicate that Cultura provides inspiration and motivation for designers to gain empathic insights into users beyond their own cultural boundaries and to make effective designs for people. Subject CulturaCommunicationUser researchGenerative techniquesdesign toolspersona To reference this document use: http://resolver.tudelft.nl/uuid:340c52ba-b4d3-46b7-b5b4-94750f485171 DOI https://doi.org/10.7945/C2SD5J Publisher University of Cincinnati, Cincinnati, Ohio, United Sates Source Proceedings of the IASDR Conference RE: Research Event IASDR 2017 the Seventh International Association of Societies of Design Research Conference, 2017-10-31 → 2017-11-03, the University of Cincinnati's College of Design, Architecture, Art, and Planning, Cincinnati, United States Part of collection Institutional Repository Document type conference paper Rights © 2017 C. Hao, A.G.C. van Boeijen, P.J. Stappers Files PDF HAO_1375.pdf 1.26 MB Close viewer /islandora/object/uuid:340c52ba-b4d3-46b7-b5b4-94750f485171/datastream/OBJ/view