Social Media Framework to support client-company relationship

Social Media Framework to support client-company relationship

Bagu Casas, A.

Vermeeren, A. (mentor)
Mulder, I. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Design for Interaction

2010-09-28

Companies have started using Social Media, but in many cases without knowing its benefits and what kind of commitment it requires from them. As a consequence, in many cases, businesses are not dealing with their Social Media presence in a structured way. So despite the availability of all kind of communication tools and applications, a structure that enhances meaningful relationships is still missing. The purpose for this project is to create a framework that gives structure and meaning to the different possible involvement relationships between companies and customers.

social media
client-company relationship

http://resolver.tudelft.nl/uuid:38a1f76f-b6ea-4e3b-83ef-9b1983aaad0c

Campus only

Student theses

master thesis

(c) 2010 Bagu Casas, A.