Print Email Facebook Twitter The impact of narcissistic dimensions on feelings of envy Title The impact of narcissistic dimensions on feelings of envy Author Hellen, K. Saaksjarvi, M.C. Faculty Industrial Design Engineering Department Product Innovation Management Date 2012-12-31 Abstract Research on the effects of envy in marketing situations suggests that envious consumer reactions can come in a positive form, benign envy, and a negative form, malicious envy. In this research it is shown that narcissistic personality dimensions differently impact benign and malicious envy. More specifically, results indicate that authority and exploitativeness reduces benign envy while exhibitionism reduces malicious envy. Entitlement increases both benign and malicious envy. This means that narcissistic traits are associated with both positive, benign envy, but also negative, malicious envy. Subject narcissism, envy, malicious, benign To reference this document use: http://resolver.tudelft.nl/uuid:396cb68d-ffe7-4ced-b704-33f1ccc830e3 Source Proceedings of the 2nd Nordic Conference on Consumer Research, Gothenborg, Sweden, 30 May-1 June, 2012 Part of collection Institutional Repository Document type conference paper Rights (c) 2012 Hellen, K., Saaksjarvi, M.C. Files PDF 287395.pdf 72.83 KB Close viewer /islandora/object/uuid:396cb68d-ffe7-4ced-b704-33f1ccc830e3/datastream/OBJ/view