Entering the Indian Airway Management market: A strategy for Ambu to enter the Indian market for Airway Management

Entering the Indian Airway Management market: A strategy for Ambu to enter the Indian market for Airway Management

Zwamborn, R.P.

Kandachar, P. (mentor)
Freudenthal, A. (mentor)
Smulders, F. (mentor)

Industrial Design Engineering

Design Engineering

Master of Science Strategic Product Design

2010-05-20

This reports provides an entry strategy for Ambu in the Indian market for Airway Management. This strategy is based on a situation analysis of the company Ambu and a field research among hospitals in India. The project is done in cooperation with Designit, a Danish Design consultancy.

India
strategy
marketing
field research

http://resolver.tudelft.nl/uuid:398bd7c3-ffc5-4fdb-a816-c7936b5fd276

Campus only

Student theses

master thesis

(c) 2010 Zwamborn, R.P.