Innovation Project Portfolio Management: A case study in the field of high-tech research

The field of Innovation Project Portfolio (IPPM) is a relatively new field of interest in literature and only few articles are written with respect to this subject. Two streams of literature can be found in this field: from New Product Development (NPD) towards R&D selection and from PPM towards innovation. The combination of both and the impact on how to manage the portfolio with respect to different stages in the R&D process is something that is not investigated as far as understood from the literature review. This research combines thwese two areas to see what the influence of the technological state is on the strategic decision making in creating a proper balanced portfolio. The main research question is formulated as: What is the influence of the type of innovation on the strategic decision making of the innovation project portfolio. It was chosen to use a case study with an explorative character. A single case study was chosen with multiple sub-units in which Philips Research acts as the case for research. Philips Research was chosen due to its position in the high-tech market in combination with different positions in the market with respect to its business units which might require different strategic approaches. In a period of seven months, data was gathered by literature review, semi-structured interviews and observations. As main framework it was chosen to use the so called strategy chessboard. In this framework should choose a desired strategy based on the analytical predictability in the market vs. the ability to shape the market.

Subject

Project Portfolio Management
Innovation Project Portfolio Management
Philips Research

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master thesis

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