Advancing an archetype: Electric mobility in the markets of tomorrow

Advancing an archetype: Electric mobility in the markets of tomorrow

Kickert, M.V.

Person, F.E.O.K. (mentor)
Schoormans, J.P.L. (mentor)

Industrial Design Engineering

Product Innovation Management

Strategic Product Design - Advanced Automotive Specialization

2012-12-17

The current electric car is not living up to its potential. Currently mimicking conventional cars it does not utilize the inherent benefits of the EV in terms of packaging and experience. It can be though in the near future. Two researches were performed to explore the world of 2020, the target group inhabiting it, the cars on offer, and the industry making them. It was found that a changing world and context of use prompted a change in archetype. Two opposite designs were made to investigate in which way the archetype should develop. These concepts were later evaluated using the future target group.

electric vehicle
automotive
generation Y
archetype

http://resolver.tudelft.nl/uuid:3f934cfa-86bb-4d4d-a432-7f9c34942c3c

Campus only

Student theses

master thesis

(c) 2012 Kickert, M.V.