Print Email Facebook Twitter How One of The World’s Oldest Food Safety Standards Approaches Expiration Title How One of The World’s Oldest Food Safety Standards Approaches Expiration: The Case of German Beer Author Eble, Philipp (Erasmus Universiteit Rotterdam) de Vries, H.J. (TU Delft Economics of Technology and Innovation; Erasmus Universiteit Rotterdam) Contributor O'Connor, Rory V. (editor) Jakobs, Kai (editor) Date 2018 Abstract The paper at hand contemplatesthe effect of a centuries-old national food safety standard on innovation in aglobalizing market. To that end, the case of the German Beer Industry is analysedto explicate the relationship between a longstanding beer purity decree and brewinginnovation. Over 500 years of existence the so-called “Reinheitsgebot”, nowlaid down in federal German law, has served to restrict variety and safeguardthe quality of locally-produced beers. In turn, the standard prominently shapedthe national image as well as consumer preferences across all regions inGermany. This research however demonstrates how this has overwhelmingly broughtabout adverse consequences for the international relevance of German beer in anincreasingly globalised economy, which favours diversity in tastes. Due tochanging consumption trends and the constricted innovative ability of German brewers,the findings inform government’s responsibility in standardisation for traditionalconsumer goods industries at a time of urgent need for action. Subject StandardBeerFood safetyReinheitsgebot To reference this document use: http://resolver.tudelft.nl/uuid:40aad010-ce69-49c4-90f8-71b45b6ad5a6 Publisher Wissenschaftsverlag Mainz, Aachen ISBN 978-3-95886-229-6 Source Proceedings of 23rd EURAS Annual Standardisation Conference: Standards for a Smarter Future Event EURAS Conference 2018, 2018-06-13 → 2018-06-15, Dublin City University, Dublin, Ireland Series EURAS contributions to standardisation research (13) Part of collection Institutional Repository Document type conference paper Rights © 2018 Philipp Eble, H.J. de Vries Files PDF EURAS_2018_Beer.pdf 283.29 KB Close viewer /islandora/object/uuid:40aad010-ce69-49c4-90f8-71b45b6ad5a6/datastream/OBJ/view