The Best Choice

The Best Choice: Translating consumers’ choices for inner city shopping centres

Warners, R.W.

Van Oel, C.J. (mentor)
Kooijman, D.C. (mentor)
Ruigrok, A.G.N. (mentor)

Architecture and The Built Environment

Architecture

Real Estate & Housing

2010-10-26

The master thesis goes into measuring real life choice consumers make when choosing an inner city shopping centre. The preferences of over 600 consumers in The Netherlands and Germany have been measured using a discrete choice method. To improve the knowledge within the research method used, two different layouts were used to measure consumers' choices.

Retail
City centres
Shopping centres
Discrete choice analysis
Consumers’ choice

http://resolver.tudelft.nl/uuid:42d7d1b1-42c2-4fc0-a240-31387e736f96

2010-11-10

Student theses

master thesis

(c) 2010 Warners, R.W.