1+1=3 The value of enhancing the healthy routines of kids in ‘smart home’ environments

1+1=3 The value of enhancing the healthy routines of kids in ‘smart home’ environments

Schultes, B.

Hultink, E.J. (mentor)
Simonse, L. (mentor)
Beyhl, R. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2016-01-28

In academic literature, the ‘Internet of Things’ (IoT) is said to be the next wave of IT-driven competition (Porter & Heppelmann, 2014). Especially for Philips as a health focused organization the application of IoT has to be seriously considered. However, like many other organizations Philips is facing the question of how to translate the application of IoT technology into a valuable business proposition. The objective of this graduation assignment is the development of a PSS pattern that shows how Philips can create ‘user value’ and ‘business value’ through the application of IoT technology. The PSS creates ‘user value’ by offering support for the daily activities of their kids. These values have been identified and validated in the research phase of this project. The direct ‘business value’ for Philips can be generated through a multisided business model, which is based on B2C and B2B business propositions. Philips internally, the gathered user data is valuable for the development of future products. The health and IoT focus of the PSS contributes to the brand image of Philips.

PSS
Product Service System

http://resolver.tudelft.nl/uuid:4f541844-bd8e-4ffb-b11b-ecd6d1901a65

Campus only

Student theses

master thesis

(c) 2016 Schultes, B.