Print Email Facebook Twitter The combined effect of perceptual and conceptual dimensions on product design aesthetics Title The combined effect of perceptual and conceptual dimensions on product design aesthetics Author Berghman, M.J. Cila, N. Hekkert, P.P.M. Faculty Industrial Design Engineering Department Industrial Design Date 2014-12-31 Abstract In design research perceptual features of a design such as unity- in-variety as well as conceptual properties (whether the design is a good instantiation of designer’s intentions) have been found to affect the aesthetic experience independently. In the course of a research design using systematic manipulations of USB stick designs in three subsequent phases, we have been able to formally relate these distinct dimensions, after having assessed optimal levels for them separately. We have found that both conceptual and perceptual features impact on aesthetic liking, but the perceptual dimension is more decisive. We also encountered a positive interaction, indicating that effects of dimensions are interdependent to an extent. Subject design aestheticsunity-in-varietydesign and intentionUnified Model of Aesthetics To reference this document use: http://resolver.tudelft.nl/uuid:51069957-49f4-442d-b3cc-52eea16b1aea Publisher IAEA Source Proceedings of the 23rd biennial congress of the international association of empirical aesthetics, 22-24 augustus 2014, New York, USA Part of collection Institutional Repository Document type conference paper Rights (c) 2014 Berghman, M.J.Cila, N.Hekkert, P.P.M. Files PDF 309978.pdf 561.76 KB Close viewer /islandora/object/uuid:51069957-49f4-442d-b3cc-52eea16b1aea/datastream/OBJ/view