Print Email Facebook Twitter Consumer choice: Linking consumer intentions to actual purchase of GM labeled food products Title Consumer choice: Linking consumer intentions to actual purchase of GM labeled food products Author Sleenhoff, S. Osseweijer, P. Faculty Applied Sciences Department BT/Biotechnology Date 2013-07-01 Abstract With a mandatory labeling scheme for GM food in Europe since 2004 measuring actual consumer choice in practice has become possible. Anticipating Europeans negative attitude toward GM food, the labeling was enforced to allow consumers to make an informed choice. We studied consumers actual purchase behavior of GM food products and compared this with their attitude and behavioral intention for buying GM food. We found that despite a majority of consumers voicing a negative attitude toward GM food over 50% of our European respondents stated that they did not actively avoid the purchase of GM food and 6% actually purchased one of the few available GM labeled food products in the period between September 2006 and October 2007. Our results imply that a voiced negative attitude of consumers in responses to questionnaires about their intentions is not a reliable guide for what they actually do in supermarkets. We conclude that the assumption of a negative attitude with regard to GM food is at least in part construed. Subject consumer choicepublic perceptionGMfood labellingpurchase intentionspurchase behavior To reference this document use: http://resolver.tudelft.nl/uuid:52c9c1fc-3c26-4db3-8368-1497552c9d91 DOI https://doi.org/10.4161/gmcr.26519 Publisher Landes Bioscience ISSN 2164-5698 Source GM Crops and Food: Biotechnology in Agriculture and the Food Chain, 4 (3), 2013 Part of collection Institutional Repository Document type journal article Rights © 2013 Landes BioscienceCreative Commons BY NC Files PDF Sleenhoff_2013.pdf 204.07 KB Close viewer /islandora/object/uuid:52c9c1fc-3c26-4db3-8368-1497552c9d91/datastream/OBJ/view