Print Email Facebook Twitter Achieving technology dominance for startups: illustrative evidence of the importance of establishing inter-organizational networks Title Achieving technology dominance for startups: illustrative evidence of the importance of establishing inter-organizational networks Author Scholten, V.E. (TU Delft Economics of Technology and Innovation) van de Kaa, G. (TU Delft Economics of Technology and Innovation) Date 2016 Abstract In this paper we study the influence of the network of actors on the chances that a start-up will be successful in commercializing a platform. Scholars that study platform wars have conducted multiple studies of factors that influence platform dominance where the focus lies on factors that can be influenced by the firm (firm-level factors) and factors that are given in specific industries which can hardly be influenced by firms (environmental factors). Few studies have included views from platforms and entrepreneurship to understand the successful commercialization of new platform. A common research approach in both fields of platforms and entrepreneurship is network analyses. In this paper we conceptualize how entrepreneurs can apply network strategies to successfully commercialize their new products in an emerging market in the first phases of the technology dominance process. We illustrate our ideas by means of several examples. Subject high-technology start-upsentrepreneurial marketingnew product developmenttechnology dominance To reference this document use: http://resolver.tudelft.nl/uuid:56e3d3d3-e773-493e-b211-36c087cb3d04 DOI https://doi.org/10.12735/jbm.v5i1p01 ISSN 2291-1995 Source Journal of Business and Management, 5 (1) Part of collection Institutional Repository Document type journal article Rights © 2016 V.E. Scholten, G. van de Kaa Files PDF Achieving_Technology_Domi ... artups.pdf 353.55 KB Close viewer /islandora/object/uuid:56e3d3d3-e773-493e-b211-36c087cb3d04/datastream/OBJ/view