Reframing Foundation Cinekid

Reframing Foundation Cinekid

Van Mastbergen, L.A.

Verlinden, J.C. (mentor)
Tabeau, K.E. (mentor)

Industrial Design Engineering

Design Engineering

2013-05-30

Media plays an increasingly prominent role in modern day households. The use of media among young children is growing and a growing amount of media content is aimed directly at this target group. It is foundation Cinekid’s aim to contribute to the improvement of children’s position towards media and to improve image culture for children. Due to the dynamics of the current media climate Cinekid sees the need to rethink their positioning: A future vision and suiting product service design provides opportunity for this. This report describes the process of the graduation project ‘Reframing Cinekid: a new frame of reference for foundation Cinekid’. The topic of this report is foundation Cinekid, based in the Netherlands. Foundation Cinekid organizes the largest media festival for children worldwide, covering cinema, television and new media. Due to several changes in their working field, Cinekid sees the need to rethink their positioning. For this graduation project the Vision In Product method is applied as used within the company of KVD Reframing. KVD Reframing has further developed the ViP method into the Reframing method. This report describes the results of the application of this method. In accordance with Cinekid the research domain was established as ‘Media for children in 2020’. Extensive context research was done on a broad range of factors that influence Cinekid company as a whole. In order to structure the information found, the factors where grouped into clusters. These clusters served as the input for the formation of a framework. This framework represents the future context, based on the found factors in the research domain. The framework describes the future media use of children in general. In accordance with Cinekid, a vision statement was developed that describes the position Cinekid will take in response to the future context. To give more depth to the vision statement, suiting interaction qualities and product qualities were developed. An internal analysis of Cinekid was executed to gain insights on how the vision statement can find the best strategical fit within Cinekid. This altogether provided a list of requirements, and in combination with the vision statement served as the basis for product development. Several concepts were developed, one was chosen and further elaborated. Research was done on the way children make distinctions between media and how they search for media. The final design is an online media portal for children, designed to fit to children’s way of searching for media. The core idea behind the website is to stimulate children to take control of their own media consumption, by allowing them to search for and select media of their interest. An interactive prototype was made and tested in Science Centre Nemo. The report concludes with the results of this research and a reflection on the final design.

vision in product
media
website
Cinekid
children

http://resolver.tudelft.nl/uuid:5c36630e-6291-432a-b527-fa7802980451

2014-05-30

Campus only

Student theses

master thesis

(c) 2013 Van Mastbergen, L.A.