Personalisation for Scarabee's Experience Center

Personalisation for Scarabee's Experience Center

Bakker, M.A.

Schoormans, J.P.L. (mentor)
Magnier, L.B.M. (mentor)

Industrial Design Engineering

Strategic Product Design

2016-05-31

The goal of this project is to design a tool that supports the business developers to explain how a signature solution adds value to the airport and how it is created. To be able to design this tool more information is needed about what a signature solutions is and why it is important. Also more context is needed about when and where this tool will be used. This results in the following research question: How to explain in the Experience Center the development process of the Scarabee Security Lane in such way clients understand how creating a personalised solution through a co-creation approach can add value to their airport? Scarabee is a fast growing international company. Their knowledge about airport processes and their co-creation approach enables the employees to have a holistic way of looking at the solutions and how these solutions influence the other activities at the airport. This project focusses on the role of an interactive showroom as a tool in the early sales process, Scarabee calls this the Experience Center. Scarabee operates in the aviation industry. Through the years flying commoditised and passenger became more demanding. As they gained more power “passenger experience” became an important concept. The competitor analysis shows that Scarabee differentiates itself by focussing on passenger experience and solutions that are personalised to the client needs. The Experience Center consists of different areas which have different functionalities. The space has an industrial look and feel. However the design looks more like a showroom because it misses the “experience”. A boundary object is created that enhances the experience in the Experience Center. It consists of an interactive table and a model of the Scarabee Security Lane that interacts with this table. This table allows the business developer and the client to co-create a personalized model of the security lane. A memorabilia is generated based on the personalized model which enables visitors to share their newly acquired knowledge with their company.

experience
boundary object
co-creation
aviation

http://resolver.tudelft.nl/uuid:5c9ed04e-c5df-4c06-8850-41ac33f08167

2018-05-31

Campus only

Student theses

master thesis

(c) 2016 Bakker, M.A.