Transforming Aegon from a policy factory to a life event driven company.

Transforming Aegon from a policy factory to a life event driven company.

Mazo Rosete, D.

Van Kuijk, J.I. (mentor)
Bergema, K. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2014-11-27

The aim of the project was to develop a strategy to guide the transformation of Aegon to become a life event driven company. Firstly, the project focused on understanding life events and the experience of the customers in the most important moments in their lives. Secondly, discovering the essence of life event companies: their processes, the experiences provided to their customers and their corporate cultures. And lastly, designing a new service innovation process and developing a toolkit to help Aegon to become a life event driven company.

Life event service design

http://resolver.tudelft.nl/uuid:5d0be5df-3914-448a-a979-e60c97b204b4

Campus only

52.0167, 4.3667

Student theses

master thesis

(c) 2014 Mazo Rosete, D.