Defining and developing a new brand personality and brand identity

Title

Defining and developing a new brand personality and brand identity

 Author

Janssen, M.L.

Contributor

Mooij, S.C. (mentor)
Jepma, E.J. (mentor)

Faculty

Industrial Design Engineering

 Department

Product Innovation Management

 Programme

Master of Science Strategic Product Design

 Date

2014-05-09

 Abstract

The master thesis contains an overview on the new positioning, brand personality and brand identity of JosDeVries The Retail Company. A new visual communication design is presented to fit the new positioning and identity of the company.

 Subject

brand personality
brand identity
positioning

 To reference this document use:

http://resolver.tudelft.nl/uuid:5fa768db-e72f-4e6d-9068-ed072fad466c

 Access restriction

Campus only

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2014 Janssen, M.L.
Files
PDF GraduationReport_MLJansse ... 355341.pdf 63 MB
PDF Poster_MLJanssen_1355341.pdf 6.35 MB
JPG Picture1_MLJanssen_1355341.jpg 666.57 KB
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