Print Email Facebook Twitter The joint effect of typicality and novelty on aesthetic pleasure for product designs: Influences of safety and risk Title The joint effect of typicality and novelty on aesthetic pleasure for product designs: Influences of safety and risk Author Blijlevens, J. Hekkert, P.P.M. Thurgood, C. Faculty Industrial Design Engineering Department Design Engineering Date 2014-12-31 Abstract While some studies have shown that people prefer typical product designs, others have shown that people also like product designs that are new. To reconcile these contradictory findings, the design principle, ‘Most Advanced, Yet Acceptable’ proposes that people prefer a balance of both typicality and novelty in product designs. As an explanation, we propose that typicality and novelty fulfil basic evolutionary needs for safety and exploration that still drive behaviour today, and that products are most preferred when they satisfy both of these needs simultaneously. We further propose that conditions of safety and risk will drive product preferences towards novelty and typicality, respectively. Overall, this research will provide insights into when and why aesthetic preferences for typicality or novelty occur. Subject Aesthetic pleasuretypicalitynoveltydesignproductsevolutionary psychology To reference this document use: http://resolver.tudelft.nl/uuid:650f4b20-9632-4810-a046-88695b9a01da Publisher IAEA Source Proceedings of the 23rd biennial congress of the international association of empirical aesthetics, New York (USA), 22-24 Aug. 2014 Part of collection Institutional Repository Document type conference paper Rights (c) 2014 Blijlevens, J., Hekkert, P.P.M., Thurgood, C. Files PDF 309985.pdf 337.35 KB Close viewer /islandora/object/uuid:650f4b20-9632-4810-a046-88695b9a01da/datastream/OBJ/view