Proposal of Branding and Marketing Strategy of Virus Free Air

Proposal of Branding and Marketing Strategy of Virus Free Air

Kang, L.

Buijs, J.A. (mentor)
Snelders, D. (mentor)
Khoary, E. (mentor)
Sturm, E. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2010-09-23

The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this assignment are: 1 Build up the brand image of Virus Free Air. 2 Integrate brand image of VFA into its communication process. 3 Develop the suggestions on market strategy of Virus Free Air 4 Figure out the needs of the market/customer in elderly home market. 5 Build up the business model for elderly home market. 6 Develop the communication strategy for elderly home market. 7 Develop the suggestions on product concept for elderly home market.

branding
marketing
strategy
business model
visualization
purifier
air purification

http://resolver.tudelft.nl/uuid:65bc2997-a924-43f9-90f1-4fd86764f2a8

2011-09-23

Campus only

Student theses

master thesis

(c) 2010 Kang, L.