Print Email Facebook Twitter Science communication and innovation Title Science communication and innovation: zooming out for micro-level insights close to reality Author van der Sanden, M.C.A. (TU Delft Science Education and Communication) Date 2016 Abstract Much of science communication is peer-to-peer communication in collaborative networks for innovation from the fuzzy front-end of innovation until the marketing back-end. Scientists and engineers at meetings tables talking about new developments. Or scientists and engineers in collaboration with industry and policy makers, discussing various scenarios for implementation of e.g. health care services. However, this focus on science communication 'within the action' of uncertain development of science and technology and its attached academic domains such as innovation studies, high-tech marketing and branding, is not often discussed in the science communication literature. Lacking these considerations at this micro-level communication, means we have an incomplete picture of the ways that discourses develop and are shaped by actors, particularly during the upstream phases of innovation. Subject Public engagement with science and technologyScience and technology, art and literature To reference this document use: http://resolver.tudelft.nl/uuid:6633544a-08c8-4d2e-90f1-2733a2ad8104 ISSN 1824-2049 Source Journal of Science Communication, 15 (6) Part of collection Institutional Repository Document type journal article Rights © 2016 M.C.A. van der Sanden Files PDF JCOM_1506_2016_C01.pdf 166.08 KB Close viewer /islandora/object/uuid:6633544a-08c8-4d2e-90f1-2733a2ad8104/datastream/OBJ/view