A Strategic Case

A Strategic Case

Van Aken, N.

Buijs, J.A. (mentor)
Bakker-Wu, S. (mentor)
Gefken, W. (mentor)
Noriega, D. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2013-03-27

This graduation project is performed at Kofferfabriek Gefken, a small company that designs, produces and sells tailormade cases. More or less starting from scratch, a thorough internal and external analysis was performed, as well as two constructive sessions with the management. A new mission statement was formulated, and by using SWOT techniques and Brand-driven Innovation theory ( Roscam-Abbing, E.), a tactical improvement plan was developed. Concluding with a concrete product as an example of the wanted results, this thesis is a solid foundation for future developments inside Kofferfabriek Gefken.

Innovation
Tactical Improvement Plan
Strategy
Design

http://resolver.tudelft.nl/uuid:671588d6-bafb-4363-9085-058d1844fb0e

2014-03-27

Campus only

Student theses

master thesis

(c) 2013 Van Aken, N.