Green Retail Strategy

The main goal of this project is to investigate the best ways a new sustainable focus can be introduced in Uma - an interior design company located in Hanoi, Vietnam. In near future sustainable interior products developed in the company are going to be introduced to the Vietnamese market through Uma’s shops with the help of the new green retail strategy created in this project.

Subject

sustainability
green
furniture
marketing
Vietnam

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http://resolver.tudelft.nl/uuid:6877caf6-1301-469f-9931-66b7ec2a65be

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Campus only

Part of collection

Student theses

Document type

master thesis

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