Print Email Facebook Twitter Virtual Prototyping in Laundry Products: Development of a Maxdiff and Conjoint Interface Title Virtual Prototyping in Laundry Products: Development of a Maxdiff and Conjoint Interface Author Das, M.F. Faculty Technology, Policy and Management Department Innovation Systems Programme Economy of Innovation Date 2012-04-13 Abstract The aim of this research is to find out how Fast Moving Consumer Goods companies can perform an effective and fast market research to investigate what excites consumers most in a laundry detergent product and what trade?offs are made between price and product attributes. A quantitative research method is developed for the laundry detergent market in which a conjoint and Maxdiff test are combined in a so?called virtual prototyping test. Subject virtual prototypingconjointMaxdiff To reference this document use: http://resolver.tudelft.nl/uuid:6aef10d5-5703-4f19-b1cc-44993d6a08d0 Embargo date 2013-04-14 Part of collection Student theses Document type master thesis Rights (c) 2012 Das, M.F. Files PDF Master_Thesis_Report_-_Ma ... nsored.pdf 1.66 MB Close viewer /islandora/object/uuid:6aef10d5-5703-4f19-b1cc-44993d6a08d0/datastream/OBJ/view