Print Email Facebook Twitter The Dutch shopping place 2 be, clever city branding or just good luck? Title The Dutch shopping place 2 be, clever city branding or just good luck? Author Aarts, S. Contributor Kooijman, D.C. (mentor) Lousberg, L.H.M.J. (mentor) Faculty Architecture Department Real Estate & Housing Date 2009-07-01 Abstract This thesis is concerned with the use of retail in city branding. The research objective is outlining the role of retail in the positioning of Dutch inner-cities, to gain insight in the opportunities to brand a city as a shopping destination. Subject RetailCity brandingDutch inner-citiesCity brandpositioning To reference this document use: http://resolver.tudelft.nl/uuid:6c9b9838-5303-4969-9c6a-bc990657e8f0 Embargo date 2009-07-01 Part of collection Student theses Document type master thesis Rights (c) 2009 Aarts, S. Files PDF Scriptie_Sander_Aarts.pdf 7.5 MB Close viewer /islandora/object/uuid:6c9b9838-5303-4969-9c6a-bc990657e8f0/datastream/OBJ/view