The Devil is in the details

The Devil is in the details: A new proposition for the bespoke music strategy consult of Kollekt.fm

Fokker, Richard (TU Delft Industrial Design Engineering)

Hultink, H.J. (graduation committee)
Cankurtaran, P. (mentor)

Delft University of Technology

Strategic Product Design

2020-02-21

Kollekt, a provider of background music for businesses positions itself in the competition heavy market landscape as a bespoke music strategy provider. Their personal and totally customised approach is what differentiates them from their competitors and helps them to deliver satisfying results to their clients. However, this amount of detailed attention causes unstructured processes and inefficient ways of working. This project structured and analysed the specific steps in the bespoke music strategy consult and simplified them. Moreover, using in-depth interviews with clients, seven design guidelines for the consult were constructed. These design guidelines were used to design a new service proposition, based on the newly structured consult, to guide the client during the process. This new proposition is the first iteration towards a client focussed consult experience, increasing the perceived value of the consult, while reducing work pressure for the Kollekt team. The concept has been validated and delivered promising results for the future.

Kollekt.fm
Music strategy
Bespoke
Service Design
Context mapping

http://resolver.tudelft.nl/uuid:6e4b6fa5-315b-4c60-b65e-f04a3f54ceec

Student theses

master thesis

© 2020 Richard Fokker