Iris - A strategic &amp; integrated mobile application for KLM's cabin crew

This MSc. thesis is about the development of an integral user-centered and lean mobile application for KLM's cabin crew. In approximately 12 months the author has executed many deep internal analysis on KLM's inflight services operations, its organization and processes, the cabin attendants and its external environment. And in addition to all prior analysis a case study was performed on, KLM's 'iPad on Board' pilot.The analysis have resulted in many important insights, opportunities and fundamental flaws. The main goal for this thesis was to develop an application that contributes to an efficient, enriching, premium and crew supportive operation.All conclusions from the analysis were integrated in an integral and strong mobile strategy, which includes a fully developed application-concept 'iris' and an implementation plan.

Subject

mobile
application
strategy
implementation
iPad
KLM
user-centered-design

To reference this document use:

http://resolver.tudelft.nl/uuid:75eb6925-dad1-4680-9dad-d554b23fe44e

Embargo date

2013-08-08

Access restriction

Campus only

Part of collection

Student theses

Document type

master thesis

Rights

Files

PDF	graduation_report_gaykema ... 029178.pdf	16.05 MB
PNG	eye-iris_2a-07.png	278.01 KB
PNG	poster_gaykema_4029178.png	278.01 KB
PNG	picture_1_gaykema_4029178.png	143.11 KB
PNG	picture_2_gaykema_4029178.png	1.34 MB

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