Vision of a sustainable fitness club: Design of a Product Service System including a Loyalty Program for Human Power in Fitness Clubs

Vision of a sustainable fitness club: Design of a Product Service System including a Loyalty Program for Human Power in Fitness Clubs

Bakker, W.D.

Böß, S.U. (mentor)
Weber, M. (mentor)
Brezet, J.C. (mentor)

Industrial Design Engineering

Design Engineering

2009-12-04

The goal of this project was to design a Product Service System incorporating a loyalty program for human power in the fitness club. This was started by a literature study. The fitness industry was analysed, literature on motivation and loyalty studied and a inspiration was sought in reference projects. This led to conclusions about the fitness industry, loyalty and motivation, requirements for the Product Service System and open questions that needed further research. During the research phase these questions were answered by interviewing stakeholders, members and club owners, and holding a creative session. The literature study and research together were the foundation for a vision on the Product Service System. This has three main elements; fitness 2.0, motivation and interaction. Fitness 2.0 describes the change of focus in fitness from appearance to health. For a healthy lifestyle you need to exercise, people have found fitness as a solution to implement exercise into their daily life. Motivation exists of two parts, motivation to exercise and motivation to act sustainable. Motivation to exercise was illustrated with an adapted motivation-ability-opportunity-behaviour model. Setting and achieving goals now feeds into attitude towards the action. Enjoyment is added as an extra feedback loop from the experience of the behaviour. Motivation to act sustainable can mainly be achieved by the Product Service System by informing the members on environmental problems and what they can personally do about it. The interaction system plays an important part of combining the concepts of fitness, health, nature and sustainability together. Based on the vision a concept of a Product Service System was designed. It contains of three elements; the loyalty program, the interaction system and greenwashing the fitness club. The loyalty program concerns the members generating electricity and the conversion of generated electricity points into rewards. The loyalty program makes exercising more fun and helps to motivate the members to exercise (getting rewards, setting goals. The interaction system involves all the interaction between clubs and members. This interaction is done via the cardio machine, the website and optional via a smartphone application or a kiosk. This interaction aims at motivating and/or informing the members on exercise and health, on sustainable actions and on the fitness club. The fitness club is analysed and recommendations on environmental improvements are made, clubs can choose how far they want to go. What the club does is also communicated to the members. In the final part of the project some recommendations are made on the business model. It is proposed Creditz markets the Product Service System as use-orientated. This means Creditz remains owner of all the hardware and clubs receive the service of the use of the machines. This way Creditz has good monitoring control in the start of the business, clubs do not have to pay a large sum of money at once and it is overall more sustainable as Creditz has full control over what happens to the bicycles.

human power
product service system
loyalty program

http://resolver.tudelft.nl/uuid:77cc9220-8da0-4b7f-8b4a-221884a5453a

Campus only

Student theses

master thesis

(c) 2009 Bakker, W.D.