The Ultimate Wink Experience

The Ultimate Wink Experience

Iorio, M.

Abbing Roscam, E. (mentor)
Buijs, J. (mentor)

Industrial Design Engineering

Product Innovation and management

Strategic Product Design

2011-06-27

Wink is a creative company that works on assignments given from external firms (mainly focused on fashion and product goods), to design and produce events and environments. The company is expert in providing experiences to its clients, by merging art and branding. Lifestyle, technology, creativity and user involvement are its key ingredient to boost brands. Besides a strong impact and a deep sense of intuition in both the production and the creative part, Wink represents an inspiring platform of skilful artists and designers. However, Wink lacks a tangible identity, to express its benefits and values. In every Wink project, values are co-created with the users, because these values are experienced and determined by the users themselves. So, when they consummate Wink’s service (during events), they make it part of their lives, they exchange it and it becomes part of their memory. This meaningful experience is the core value the company stands for. Meanings allow users to connect actions, words, emotions, objects, and spaces. The overall result of these factors converges in people’s mind into a meaningful experience. The scope of the project is to reconnect the current company’s status with its original driving force, and design a solution to communicate it to the stakeholders. This will provide a support to reveal the company’s core mission and values, and facilitate both the internal and external processes. The end result is a brand manifestation: a lightning system implemented in the creative department, with lamps that create a surrounding that supports the generation of ideas, and inspires the freedom of creative’s expression: the Ultimate Wink Experience can be activated during brainstorming sessions, presentation meetings with clients, or in the introduction phase of new employees in the company, to communicate the mission: the strong philosophy that leads the company to behave with certain norms.

branding
branding
events
decoration

http://resolver.tudelft.nl/uuid:7884a5e5-43c6-409b-97dd-828d839da351

2011-06-27

Campus only

Student theses

master thesis

(c) 2011 Iorio, M.