Towards explaining the impact of serious gaming on readiness to change: A mixed method research approach for determining what game components of a serious game are of added value to impacting organizational readiness to change

Towards explaining the impact of serious gaming on readiness to change: A mixed method research approach for determining what game components of a serious game are of added value to impacting organizational readiness to change

Fabels, C.E.

Verbraeck, A. (mentor)
Lukosch, S.G. (mentor)
Van der Voort, H.G. (mentor)
Boersema, J. (mentor)

Technology, Policy and Management

Systems Engineering

Systems Engineering, Policy Analysis and Management

2014-12-12

Despite the growing interest in the business world as well as the academic world for serious gaming, significant knowledge gaps remain to be researched; one of which concerns the development of unified formalized methods to analyze serious games in order to explain the nature of the impact they promise in organizational change processes. For this goal this research develops a mixed method research approach can assist in proving and explaining the impact a serious game has on organizational readiness to change. The overarching research methodology is that of the Design Science Research Framework: a mixed method research approach is developed based on an extensive literature review and evaluated based on a case study. The case study is performed with employees of Philips, as they are change recipients of the large scale business transformation Philips is currently undergoing. Based on the case study the developed research approach is deemed a valuable approach for assessing the added value of game components on readiness to change factors. It is recommended that future research redeploys the developed mixed method research approach in order to find more insights into the impact of games on readiness to change, and to make improvement to the developed approach.

serious gaming
organizational change
readiness to change
mixed method research
game components

http://resolver.tudelft.nl/uuid:78ac4dec-e89f-4b7a-ad46-8aec497c1042

Student theses

master thesis

(c) 2014 Fabels, C.E.