Print Email Facebook Twitter Paving the way towards circular consumption Title Paving the way towards circular consumption: Exploring consumer acceptance of refurbished mobile phones in the Dutch market Author Weelden, E (External organisation) Mugge, R. (TU Delft Marketing and Consumer Research) Bakker, C.A. (TU Delft Design for Sustainability) Date 2016 Abstract In the transition towards a circular economy, refurbishment can be applied to regain value from used products, and to reduce waste. Refurbishment is a process in which a professional company collects and restores used products in order to resell these products to new consumers. Building on insights from the remanufacturing literature, this research is the first to provide a comprehensive understanding of the factors that influence consumer acceptance of refurbished products, and in specific refurbished mobile phones. We adopted a qualitative approach using in-depth interviews with consumers (n = 20) of new and refurbished phones to gain rich insights into consumers' considerations that play a role in the choice of a refurbished product over a new product. This paper maps out the main factors that influence consumer acceptance of refurbished mobile phones. Our findings uncover that the majority of consumers do not take a refurbished product into consideration as a consequence of a lack of awareness and a misunderstanding of what refurbishment actually entails. In addition, refurbished products are often rejected as a consequence of a negative trade-off between perceived risks and benefits. Personal, contextual and product-related factors have been identified that influence consumers' assessment of a refurbished product's risks and benefits. Finally, the findings have been translated into practical guidelines for designers and marketers to positively steer consumer perception of refurbished products. Subject RefurbishmentCircular economyConsumer behaviorConsumer decision makingMobile phonesRemanufacturing To reference this document use: http://resolver.tudelft.nl/uuid:7965f326-fb77-4810-a70d-a253ef41c9d2 DOI https://doi.org/10.1016/j.jclepro.2015.11.065 Embargo date 2018-02-02 ISSN 0959-6526 Source Journal of Cleaner Production, 113, 743-754 Bibliographical note Accepted author manuscript Part of collection Institutional Repository Document type journal article Rights © 2016 E Weelden, R. Mugge, C.A. Bakker Files PDF Paving_the_way_towards_ci ... mption.pdf 1.28 MB Close viewer /islandora/object/uuid:7965f326-fb77-4810-a70d-a253ef41c9d2/datastream/OBJ/view