Designing a new mobility concept for Tuk Tuk Factory

Designing a new mobility concept for Tuk Tuk Factory

Struijk, W.J.J.

Van Dijk, M.B. (mentor)
Quartel, C. (mentor)

Industrial Design Engineering

Department of Design Aesthetics

Advanced Automotive Design

2014-07-02

Tuk Tuk Factory wants to extend its current product portfolio. The graduation project has resulted in a service and vehicle design for the company to access a new market. It is very hard to penetrate the automotive industry, largely consisting of huge firms that control the industry. The small Dutch vehicle manufacturer Tuk Tuk Factory however offers originally made three-wheeled Thai tuk tuk vehicles in a niche market. These vehicles were originally used as a means of primary transport in crowded Asian capitals. It is its exotic, distinguishing character though that makes it a success in a wide-ranging market for tourism, fun and events in The Netherlands. ‘Exploiting small-scale, urban mobility’ is chosen as design direction. The 2020 context has been build on the three aspects people derive their identity from on the one hand, and people’s attitude towards entrepreneurship on the other hand. A new lifestyle of intertwined personal and business-like matters is identified in which the individual as part of society plays an important role. Tuk Tuk Factory and I therefore want ‘urban mobility to be integrated in society without being at the expense of having maximum autonomy for the individual’. The three most important stakeholders are identified in the new product-service-system: the manufacturing company (TTF), a mobility service provider and the user. The relationship between service provider and user could be characterised as ‘free & easy’, ‘hop-on, hop-off’, and ‘intuitively low-key’. This results in a vehicle design that fits the company, context vision and interaction vision, being agile as well as approachable. The developed strategy, together with the context and interaction vision, service system and vehicle design, paves a new way that will fit future user needs and behaviour.

automotive
design
tuk
vehicle
service
mobility

http://resolver.tudelft.nl/uuid:7fd0f619-8104-4773-930c-84777c542d0f

Campus only

52.0167, 4.3667

Student theses

master thesis

(c) 2014 Struijk, W.J.J.