frogConnect: A strategic approach to engaging frog's clients in the design process and educating them about design

Title

frogConnect: A strategic approach to engaging frog's clients in the design process and educating them about design

 Author

Hovinga, T.R.

Contributor

Buijs, J.A. (mentor)
Van Heur, R.J.H.G. (mentor)
Hoek, T. (mentor)

Faculty

Industrial Design Engineering

 Department

Product Innovation Management

 Programme

Master of Science Strategic Product Design

 Date

2012-04-25

 Abstract

frog, a globally operating design and innovation agency, delivers a wide range of design-driven solutions to its clients, many of whom belong to the fortune 500. frog wants to engage in long-term relationships with their clients and this project is aimed creating a strategic approach to these long-term engagements.This is done by creating a toolkit frog can use to engage its clients and to educate them about design.

 Subject

toolkit
engagement
design process
frog

 To reference this document use:

http://resolver.tudelft.nl/uuid:823f7488-3076-4e41-b861-b9a389f06da3

 Access restriction

Campus only

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2012 Hovinga, T.R.
Files
PDF Appendices_Timme-Hovinga_ ... 259857.pdf 2.46 MB
PDF Comic_Timme-Hovinga_1259857.pdf 1.75 MB
PDF Graduation-report_Timme-H ... 259857.pdf 12.32 MB
PDF Image-Flowchart_Timme-Hov ... 259857.pdf 279.83 KB
PDF Poster_Timme-Hovinga_1259857.pdf 4.04 MB
PDF Toolkit_Timme-Hovinga_1259857.pdf 6.91 MB
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