Print Email Facebook Twitter An experiment to evaluate the vices and opportunities of micro-targeted advertising in public policy Title An experiment to evaluate the vices and opportunities of micro-targeted advertising in public policy Author Leontaris, Manos (TU Delft Technology, Policy and Management) Contributor Asghari, H. (mentor) Verma, T. (graduation committee) Warnier, Martijn (graduation committee) Dinkelman, Jaap (graduation committee) Degree granting institution Delft University of Technology Programme Management of Technology (MoT) Date 2020-09-18 Abstract The focus of this work is the creation and application of an experimental framework that tests the effectiveness and the impacts of micro-targeted ads. Micro-targeted ads have been used extensively by both political and retail carriers to sway peoples’ opinion, but there haven’t been any academic studies (in an environmentwhich is not controlled) that explore the impacts and the effects of micro-targeted ads. To this end the idea is to use a measurable variable (in this case the misplaced trash in The Hague) and throw generalized (non micro-targeted) ads along with micro-targeted ads, both of them aiming to reduce misplaced trash-bags. The ads will be sent to specific neighborhoods in The Hague through Facebook. The ad itself is considered a "nudge"(an intervention that hints towards behavioral change without forcing it). Subject Micro-targetingpublic policyexperiment To reference this document use: http://resolver.tudelft.nl/uuid:825cdcf5-f426-460f-b8d4-6c093e5d7547 Part of collection Student theses Document type master thesis Rights © 2020 Manos Leontaris Files PDF Thesis_Emmanouil_Leontaris.pdf 25.25 MB Close viewer /islandora/object/uuid:825cdcf5-f426-460f-b8d4-6c093e5d7547/datastream/OBJ/view