Research & Development of Mobile Research Tool

Research & Development of Mobile Research Tool

He, C.H.

Pasman, G.J. (mentor)
Van Kuijk, J.I. (mentor)

Industrial Design Engineering

Design Conceptualization and Communication

Master of Science Design for Interaction

2011-12-16

This master thesis describes an exploratory research and design process towards concepts that support consumer research to achieve the deeper information in an enterprise’s view. To understand the background of Winkle as well as the mobile platform, and get insight in the mobile behavior, three studies were carried out: Winkle internal research, Mobile platform research and an online lead user community (user research). The results were analysis to define factors that influence design direction. It was found out that creating a new tool in the front of Winkle innovation process brings more interests. Starting from the design direction, Lead user source and valuable clue appeared as a high need from Winkle. Users are motivated by information they need and interested. These findings are an important result of the research and have provided the basis for specifying the design proposal. In design phase, process iterates a generate-evaluate-synthesis-generate cycle. Two concept generation and three evaluations were carried out. Based on the design brief, 4 concepts were generated according to three user input (frustration, suggestion or solution) and went through the first cycle. With synthesizing the results, questions about user input and incentive were addressed. In the second cycle, ‘Sharing frustration when frustrated’ described the essence of the final concept. The second evaluation showed which aspects are preferred and can be improved. The final concept was presented in a flash prototype with designed interfaces. This report presents a designed concept for making deeper consumer research through smartphone. It can serve as a basis for further development.

research
mobile
frustration

http://resolver.tudelft.nl/uuid:84101dc9-4469-457e-aee2-93ac590b3c48

2011-12-16

Campus only

Student theses

master thesis

(c) 2011 He, C.H.