Pop-up consultancy centres as an instrumental policy means. Evaluation report

Pop-up consultancy centres as an instrumental policy means. Evaluation report: Triple-A: Stimulating the Adoption of low-carbon technologies by homeowners through increased Awareness and easy Access, Deliverable 3.4.1

Kwon, M. (TU Delft Housing Management)
Mlecnik, E. (TU Delft Housing Management)
Nurali, L. (City of Antwerp)
de Snoo, M. (City of Rotterdam)

2021

Local authorities engaged in the Interreg 2 Seas project Triple-A aim to achieve an acceleration of the market in the owner-occupied single-family home renovation sector by increasing awareness of – and enabling access to – energy-saving technologies. This report describes local authorities' experiences of developing and using pop-up consultancy centres in target areas to increase awareness and access.
The main research question is: What are the key factors for local authorities to develop pop-up consultancy centres to create awareness and provide easy access of low-carbon technologies to homeowners?
The report discusses the local policy context and illustrates types of pop-up consultancy centres developed by seven local authorities in the 2 Seas Region (covering specific coastal parts of Flanders, Northern France, Western Netherlands and England). The pop-ups are further classified into two types: short-term mobile and long term fixed-location pop-up centres. It then describes developed
pop-up centre examples and local authorities’ approaches for the development of pop-up consultancy centres based on a business model development scheme and criteria. Besides, qualitative data are assessed to evaluate the functional and financial effectiveness of the pop-up centres.
The report thus reflects on practical requirements for pop-up consultancy centre development by local authorities and suggests recommendations for practitioners from other local authorities wishing to pursue pop-up development in their region or city.

pop-ups
consultancy centres
home renovation
co-creation
policy instruments
customer orientation
homeowner renovation journey
business model design
low-carbon technologies

http://resolver.tudelft.nl/uuid:8501ac5a-a395-413b-9a95-e915d3303bd3

Interreg

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© 2021 M. Kwon, E. Mlecnik, L. Nurali, M. de Snoo