Design of An Integrated Service System for Gracipe to Faciliate and Persuade Home Cooking

Design of An Integrated Service System for Gracipe to Faciliate and Persuade Home Cooking

Chang, S.

Calabretta, G. (mentor)
Vermeeren, A. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Strategic Product Design

2014-08-29

In October 2013, Gracipe launched its beta website to a limited amount of users with a selection of visualized recipes. Later, the team received a significant amount of feedback, both compliments, as well as suggestions for improvement. However, the initial feedback indicated a graduate decrease of the website’s daily page views per visitor. It became clear that the users had become less engaged with Gracipe over time. The team had concerns of their product’s attractiveness and competitiveness, and also felt uncertain about how and where the company should head to. Therefore, the objective of this project is to provide strategies for Gracipe’s future development, and propose solutions by means of redesigning its service system to revitalize its current business.

home cooking
product design

http://resolver.tudelft.nl/uuid:867216ba-0dad-4548-a4bc-56dd64a2061b

Campus only

Student theses

master thesis

(c) 2014 Chang, S.