Print Email Facebook Twitter Design to market thinking Title Design to market thinking: exploring the merits of strategic niche management in design thinking Author Schraven, D.F.J. (TU Delft Integral Design & Management) Arghandeh Jouneghani, P. (TU Delft Integral Design & Management) Jonkers, H.M. (TU Delft Materials and Environment) Hertogh, M.J.C.M. (TU Delft Integral Design & Management) Date 2021 Abstract Sustainability transitions require that sustainable innovations develop and scale-up. Two promising approaches contribute to this purpose. Design thinking (DT) focuses on the creative development of sustainable innovations to achieve desirable, feasible and viable products. Strategic niche management (SNM) addresses how sustainable innovations should be deployed to the market. At first sight, these concepts seem to pursue a complementary mission, yet, academic literature has not explicitly addressed their complementary nature. Therefore, this paper addresses this gap by reviewing, proposing and empirically exploring the merits of SNM and how these can be used in DT through a workshop to increase successful market implementation of sustainable innovations. The study finds that SNM potentially helps the DT design process to (1) change market preconditions for the design, (2) create a protected niche for development, (3) establish a (long term) commercial viability, and (4) create an innovation development plan through definition of a set of testable propositions. The paper concludes that the inclusion of SNM into DT substantially increases the preparedness of an innovation team for a successful market implementation of sustainable innovations and coins the term ‘Design to Market Thinking’ for the integrated use of SNM in DT. Subject Design thinkinginnovationmarketstrategic niche managementsustainability To reference this document use: http://resolver.tudelft.nl/uuid:890c8ec7-0869-46f3-95c0-aa50b45a1284 DOI https://doi.org/10.1080/09537325.2021.1986211 ISSN 0953-7325 Source Technology Analysis & Strategic Management, 35 (6), 767-784 Part of collection Institutional Repository Document type journal article Rights © 2021 D.F.J. Schraven, P. Arghandeh Jouneghani, H.M. Jonkers, M.J.C.M. Hertogh Files PDF Design_to_market_thinking ... inking.pdf 3.96 MB Close viewer /islandora/object/uuid:890c8ec7-0869-46f3-95c0-aa50b45a1284/datastream/OBJ/view